Christoph Fuchs Appointed Associate Editor at the Journal of Marketing

Christoph Fuchs, Professor of Marketing at the TUM School of Management has been appointed Associate Editor at the Journal of Marketing. The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. JM is included in the UT Dallas Journal List, the FT Top 50 List, and the VHB Ranking (A+).

Christoph Fuchs is Professor of Marketing at TUM School of Management and Visiting Professor at the Rotterdam School of Management, Erasmus University. His research interests include customer empowerment and integration, process and production innovation, and consumer response to novel marketing strategies and tactics. His research has appeared in premier journals such as Nature Human Behavior, the Academy of Management Journal, Journal of Marketing Research, Journal of Marketing, and Management Science. Professor Fuchs additionally serves on the editorial review boards of the Journal of Consumer Research, the International Journal of Research in Marketing, and the Journal of Product Innovation Management.

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