Creating New Traditions

Meet Pamela Reyes, who just graduated from TUM Campus Heilbronn as one of our pioneering students

Pamela Reyes is part of the first graduation class of the Master in Management at TUM Campus Heilbronn. Pamela, who is originally from Mexico, recently finished her studies and is now heading for a future in the e-commerce business. Over the course of her studies at TUM Campus Heilbronn, she not only improved her professional skills, but also played a part in shaping campus life. In the process, she made great memories with friends that she looks back on fondly.

Pamela Reyes is one of the TUM Campus Heilbronn pioneers

Drawn by TUM’s reputation as one of the best universities in the world and the opportunity to be a part of the pioneering batch of students on the newly built Campus Heilbronn, Pamela embarked on her studies at TUM in 2018. Choosing the Master in Management program, her goal was to strengthen the skills she had already acquired during her bachelor’s in industrial engineering in Mexico, and gain additional knowledge in further areas of the business field. The focus on the management of digital transformation and family firms particularly caught her interest.

For Pamela, studying in a small group and being one of the first students on campus brought many advantages. “It was great to be part of the first batch of students on campus and to have the opportunity to shape it from day one. Also, we had amazing opportunities to collaborate in real-life settings with great professionals and amazing classmates. We even got the chance to experience lectures in different formats, buildings and of course a super nice high-technology campus.” The familiar atmosphere also showed in class. “We had a lot of interaction during the lectures. And feedback on our part was always welcome as it was considered crucial for shaping future lectures and even the campus! Classes with small student groups allowed for great discussions which definitely contributed to an enriching experience,” remembers Pamela. As for her favorite lectures, her choices are Digital Transformation, Marketing and Innovation as well as Logistics – because those really sparked her interest in the subjects. All because they were taught by professors with high expertise who applied the theoretical course material in case studies and simulations. “Time flew during these lectures,” she recalls.

Next to her educational experiences on campus, Pamela also enjoyed her free time in the city. “From the parties and dancing nights when exams were over, to the long summer evenings when we just lay in the park and sang, to the memorable birthday celebrations – my favorite experiences during my time in Heilbronn were the great memories with the friends I made during my master’s,” she says. Back then, you probably would have met Pamela walking along the Neckar river to the city center and the Wertwiesenpark, spending time with friends in the green or at the campus cafeteria, as those were her favorite places in the area.

One experience that particularly stood out to Pamela was the Dragon Boat Race, an event that is traditionally organized by the city of Heilbronn every summer on the Neckar river. The students participated in the race as the team of TUM Heilbronn. “Although we didn’t stand a chance against the other teams it was a fun, challenging experience that truly showcased the value of teamwork”, she says. The class of TUM Heilbronn was the first to take part in the race, but hopefully not the last – “We were not the best racers, but definitely pioneers in creating a new tradition at TUM Campus Heilbronn,” Pamela hopes.

One experience that particularly stood out to Pamela was the Dragon Boat Race


Leaving TUM Campus Heilbronn, Pamela Reyes wants to pursue a career in the field of e-commerce. “I would like to thrive in the e-commerce business, working in a revolutionizing industry and shaping the future of how people can access and interact with technology. Hopefully, one day I can lead a team through groundbreaking work.”

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