Loading Events

Events

Learning Narratives: How Creating a Pitch Influences Entrepreneurial Strategy

20 Jan 2021 - 3:00 pm - 4:30 pm

Abstract:
Research suggests two critical activities for entrepreneurial firms: Pitching to secure external resources and learning to formulate entrepreneurial strategy. However, the literature has largely explored each separately. One–pitching – has focused on how projective narratives embodied in business pitches establish legitimacy, implicitly assuming that pitches reflect static entrepreneurial strategies. But, the other – learning – depicts entrepreneurial strategy as dynamic, adapting in response to new information. We integrate these two perspectives through an inductive study of entrepreneurial firms developing their pitches and strategies in nine U.S. accelerator programs. Our emergent theoretical framework reveals how creating a pitch influences entrepreneurial strategy through an iterative learning cycle where firms articulate their story, cast for feedback, anticipate evaluation, catalyze action, and revise recursively. Overall, we show how a projective narrative can serve as a minimal viable strategy to facilitate learning. We contribute to the narratives, entrepreneurial strategy, and organizational learning literatures by introducing the importance of using pliable, minimal narratives to solicit relevant feedback when learning complex strategies with interaction between components.

Details

Date:
20 Jan 2021
Time:
3:00 pm - 4:30 pm
Event Category:
Event Tags:

Venue

TUM School of Management
Arcisstraße 21
München, 80333 Germany
Website:
http://www.wi.tum.de/

Other

Name (Seminar)
Susan Cohen
Link Name (Seminar)
https://www.terry.uga.edu/directory/management/susan-cohen.html
Institution
Terry College of Business, University of Georgia
Room
Zoom Meeting*
Host
Oliver Alexy
Host Link
https://www.professors.wi.tum.de/ent/team/oliver-alexy-mediatum-basiert/

Contact

Do you have further questions on our services or need additional Information about school? Take a look at our Frequently Asked Questions. If you still can’t find what you are looking for, you can also send us your inquiry by means of our contact form. We will get back to you as soon as possible.

Postal Address
Technical University of Munich
TUM School of Management
Arcisstraße 21
80333 Munich

Visiting Address
TUM Main Campus
Building 0505
contact@wi.tum.de
Campus Roomfinder