Together against Corona

Initiatives facing Corona

Innovation and an entrepreneurial spirit are well known attributes of TUM’s students and Alumni. We are proud that our Alumni have a sense of moral responsibility to provide cutting-edge solutions during these times of crisis. In the following article, we will introduce some of these creative resolutions and social ideas created by notable alumni and other local innovators.


Fabian Höhne, founder and CEO of flyla GmbH, which sells discounted airline tickets to students has pivoted to form a new company: CleverAckern. This initiative business supports farmers in their search for seasonal workers. Interested parties can learn more and register to help!


Philip Ihde, a board member of TUM Management Alumni e.V., is also the CEO of HelloBetter / GET.ON Institut für Online-Gesundheitstrainings GmbH. His company offers scientifically proven psychological help and online psychotherapy via computer or through their app. Their platform includes: a Facebook community group, a psychological telephone hotline, a blog with helpful tips and tricks, explanatory videos and live Q&As with psychotherapists on the Facebook group. Simple and free help with the hardships and concerns stemming from the Coronavirus can be found here.

bring & ring

Alumna Zarah Bruhn is founder and CEO of SocialBee. The start-up company brings refugee applicants together with companies and provides support with familiarization, learning German or dealing with authorities. Zarah now has launched “bring & ring” – an online platform to supply necessities to at-risk groups. You can sign-up and #ring for shopping aid or #bring groceries to people around you – simple, spontaneous, cash- and con-tactless.

Mia gehn online!

100 Applicants – 300 Experts – 25 Project Teams – 24 Hours: 21 Implemented Online-Solutions for Small Businesses in Munich

Munich citizens can now find a lot of their small neighborhood stores online. Given 24 hours, 25 project teams made up of small business owners and were supported by 300 experts, developed solutions on how to sell and market their goods and services online. 21 of these – including online shops, user-optimized websites and payment systems, as well as online appearances on social media – were immediately implemented as part of Mia gehn online!. The state capital of Munich, ReDI School and UnternehmerTUM are helping small businesses and their employees who are affected by the Corona crisis with this free event. Read the whole story here.

Check the Fact

TUM School of Management student Maximilian Reuter joined forces with fellow colleagues from all over Germany to found the team No Covidiot. Together the team has developed an app that reviews Corona fake news. The app “Check the Fact” uses AI to test the text for credibility. The team won the Swiss Corona Hackathon “Versus Virus” in the category “Data vs. Fake News”.

Kita to Go

The educationalist Marie-Luisa Puttich, who happens to be a  Munich native,  is the owner of Hooray Box, a company dedicated to organizing children’s birthdays. With social distancing and current regulations surrounding group gatherings making birthdays difficult to celebrate, she has decided to utilize her skills in another way to help parents. With daycare centers and offices being closed, parents are now required to not only look after their children, but teach them as well. For this purpose, she created the free online Kita-to-Go, together with the support of TUM Alumni and start-up founders Christian, Tobias & Jérôme. The program provides parents with daily,  valuable and pedagogically coordinated play and craft ideas. More than 20,000 families have already registered for the Kita-to-Go and now receive Marie’s daily schedule. has over 1.6 million users and is Germany’s largest social network for neighbors. It lowers the hurdle to meet the people living around you and helps neighbors connect in real life; helping to create social and sustainable communities at a local level.

They have also been instrumental in helping to promote active support within the neighborhood during this crisis. Users have been purchasing groceries for people with increased risk, offering help for families with kids, and supporting local shops in the neighborhood by buying vouchers.

Unsere Corona Hilfe

In order to help the society in Bavaria, Kevin Brück and Ivy Zhang, TUM Alumni and founders of Yumbau Dim Sum, have started the aid program “Unsere Corona Hilfe“.

They are now providing free high-quality food packages for those people who currently need our support most: senior citizens, hospital & nursing staff as well as police employees. The aid package includes 20 essential foods: from fresh fruit and vegetables to pasta and toilet paper. The first packages have already been sent to those in need, such as to an old and elderly couple. Yumbau’s motivation is to reduce the risk of infection among the elderly population and to relieve the burden of social and governmental workers. You can receive a free food package or help to deliver to more people in need with a financial contribution on their website.

Social Impact Award 2020 – this year including Corona Initiatives

What is meant by “social impact”?

The Inter-Organizational Committee on Guidelines and Principles for Social Assessment (1994) (quoted in Glasson 2000) defined social impact as “the consequences for the human population resulting from all public or private actions that change the way people live, work, play, relate to each other, organize themselves to meet their needs, and generally get along as members of society”.

Especially now, when societies are forced to keep physical distance through “social distancing”, but are perhaps closer to each other through solidarity than ever been before, initiatives that promote this togetherness in difficult times become the most  important. Therefore, the “Social Impact Award 2020” is to be expanded to include initiatives to combat the Coronavirus crisis.

Who can apply?

All students and graduates of TUM School of Management, can apply with their project, master or bachelor thesis. The project or thesis should address either a social problem or the Coronavirus crisis (NEW this year) and also provide an innovative solution. 

In terms of project studies/project work, this means that they will gain practical experience by working in student teams with companies on a specific task. They structure the project and use methods and theories to develop results of practical value. To determine the social impact of their project/thesis, they should define the value that the project/thesis has for their target group and society.

Requirements and deadlines:

  • Project / Thesis summary (one page single spaced)
  • Letter of motivation
  • Short video clip (max. 1 minute) illustrating the project and the social problem it addresses

Please send all documents by September 20, 2020, to!

Value of the prize:

The cash prize of 2.000 € donated by TUM Management Alumni e.V. will be awarded during “Tag der Fakultät” on November 20, 2020.


  • Social impact
  • Entrepreneurial spirit
  • Creativity
  • Feasibility


Will be announced soon

Awarding procedure:

Each jury member awards points between 0 and 5 for each criterion. The project with the most points in total wins.


TUM Management Alumni e.V brings our alumni, students and partners together. In addition to expanding the network, we also promote education, training, science and research. We organize numerous events and seminars to create a platform for our members to meet, network, get to know each other and work together.

This network is for alumni and graduates (annual membership fee 30 €) as well as current students (free of charge). 

 Are you interested in becoming a member?  You can find detailed information and a registration option on our network page:

The office of the alumni association is working from home at the moment, but is available during these difficult times via telephone: 089 289 25066 or E-mail: