Abstract: This paper explores how organizing form influences innovation performance in nascent markets. By studying two civilian drone ventures and 3 industry-wide innovations, we contribute a theoretical framework that compares the user community v. firm organizing forms. A core insight is the flexibility of firm-based organizing. Firms have a broad repertoire of innovation processes that flexibly fit the wide range of innovations occurring in nascent markets. We also add problem finding, parallel and serial experimentation, hybrid problem solving, and speed…