Master in Consumer Affairs

Ideal Study Plan of the MCA Program


Semester 1

Semester 2

Semester 3

Semester 4


18 Credits


6 Credits


Specialization Master in Cosumer Affairs
18 Credits

General Module

General Modules (Electives)
48 Credits


Master's Thesis
30 Credits






120 Credits

Basics of Consumer Affairs

  • Consumer Behaviour
  • Consumer Behaviour Research Methods
  • Research Methods


Elective in Economics (new from 2016 edition)

Students will choose 1 module out of a list of courses in Economics (e.g. Consumer Economics & Policy, Principles of Economics) depending on their personal background and interest. A list of modules is available through TUMonline.

Specializations in Consumer Affairs (elective modules)

Courses of the specializations “Sustainable Consumption” (SC) and “Consumer, Technology and Innovation” (CTI) are mainly offered in the 2nd and 3rd semester. Students will choose a minimum of 18 ECTS from their chosen specialisation. The complete course lists are available through TUMonline.
This specialization deals with the consumer in context of the development of technologies, products and services within markets and inside companies. For instance, issues for driving innovations and the role of the consumer in this process will be discussed. Besides, the economic and legal aspects related to this topic will be considered, too.
The specialization can contain the following modules:
  • Advanced Technology and Innovation Management
  • Advanced Topics in Innovation and Entrepreneurship
  • Case Study Seminar: Stratetic Management of Technology and Innovation
  • Consumer History
  • Food Economics
  • Human Values and Business Ethics
  • Life Science Economics and Policy
  • Marketing and Innovation Management
  • Regulatory Economics and Policy
Over the last decades the topic of sustainability has become increasingly important. Water, energy and food are limited commodities. For this reason careful utilisation is indispensable for humanity. Everybody is directly involved by consuming daily goods and services. This specialization deals with topics about consumer behaviour, but also with the impact of companies and governments with regard to the concept of sustainable consumption. In this context, students deal with topics of sustainable consumption and marketing.
The specialization can contain the following modules:
  • Advanced Environmental and Natural Resource Economics
  • Climate Change Economics
  • Corporate Social Responsibility
  • Corporate Sustainability
  • Environmental and Natural Resource Economics
  • International Environmental Policy and Conflict Resolution
  • Value Chain Economics

General Modules (electives) (examples)

Besides the foundation courses and the specialization courses, students can shape their own profile by selecting 48 ECTS of elective general modules. Also, additional specialization courses can be recognized as general modules. A list of available modules is available through TUMonline.

  • Advanced Seminar in Entrepreneurial Behaviour
  • Advanced Topics in Marketing, Strategy and Leadership
  • Applied Statistics and Econometrics
  • Behavioral Economics
  • Business Plan Grundlagenseminar (UnternehmerTUM)
  • Case Study Seminar: Entrepreneurial Strategy
  • Consumer Law (in German)
  • Consumer oriented Project Work
  • German as a Foreign Language
  • International Commodity Markets and Trade Policy
  • Mathematics for Economists
  • Negotiation Strategies
  • Research Methods in Entrepreneurship
  • Research Seminar in Strategy and Organization
  • Seminar Concepts in International Entrepreneurship
  • Advanced Seminar in Entrepreneurial Behavior
  • General Knowledge Module: any course at TUM (please contact your program coordinator) 

Master’s Thesis:

The Master’s Thesis should be written in the 4th semester. It is possible to combine the Master’s Thesis with an internship (if academic TUM supervisor agrees).
For more information please see here.

Degree awarded:

  • Students who passed the Master’s Programme will receive the degree Master of Science in Consumer Affairs (TUM).

Important Note:

MCA is a Master of Science program open to students with various backgrounds and bachelor degrees. For the scientific study of consumer affairs, it is important to have a sound theoretical background, which is covered mostly by courses of the first semester. Many of the courses also involve exercises. The goal is to give students a sufficient background for more specialized research fields. We consider our students’ diversity as an essential part for a productive learning environment 


  • Dr. Manuela Sato-Prinz
    Program Manager, M.Sc. Consumer Affairs
  • Phone +49 (89) 289 - 25080
  • Fax +49 (89) 289 - 25070
  • Room 1543
  • E-Mail
  • Office hours

    Wed 1-4pm; Thu 10am-12noon; (no appointment required)
    Changes: Nov 22: 2-4pm, Nov 23: no office hours

  • Rilana Naomi Treu
    Program Assistant - Master Programs/ Student Exchange Programs Outgoing (NON-EU)
  • Phone +49 (89) 289 - 25078
  • Fax +49 (89) 289 - 25070
  • Room 1546a
  • E-Mail
  • Lena Holzinger
    Admission Manager
  • Phone +49 (0)89 289 25543
  • Room 1562
  • E-Mail
  • Office hours

    Open consultation on Monday (1 - 3 pm) & Thursday (9 -11 am)
    Consultation via phone on Tuesdays, Wednesdays and Fridays (9 - 12)

  • Jonas Pagel
    Admission Manager
  • Phone +49 (0)89 289 25543
  • Room 1562
  • E-Mail
  • Office hours

    Open consultation on Monday (1 - 3 pm) & Thursday (9 -11 am)
    Consultation via phone on Tuesdays, Wednesdays and Fridays (9 - 12)