This master’s program will help you achieve your goal of becoming an expert in consumer research with a unique international and interdisciplinary profile. The program offers an inspiring combination of management studies and social and consumer sciences, combined with strong links to technological disciplines.
To follow this program you should have an academic background in management, economics or another social science such as sociology, psychology or communication sciences. You must have a bachelor’s degree in one of these areas with at least 12 ECTS credits in research methods, including statistics.
UNDERSTANDING AN EVER-CHANGING WORLD
In today’s interconnected world, consumer science is becoming more and more important. Companies, governments, NGOs and research institutions all over the globe are looking for graduates who understand how consumers operate in their economic, social and environmental contexts, against the backdrop of ongoing digitization. As a specialist in consumer research with interdisciplinary and international experience, you will be in an excellent position to meet the requirements of future employers.
THE PROGRAM – COMBINING DIFFERENT PERSPECTIVES
The Master in Consumer Science (MCS) at TUM School of Management is one of a kind in Germany. It guarantees you a unique academic experience with fellow students from many different countries and academic backgrounds. This diversity, combined with the broad curriculum of the program, nurtures the exchange of different perspectives, fosters intercultural skills and prepares you for a successful career in an international setting.
The MCS program combines perspectives from a variety of disciplines, which makes it particularly challenging. You will need a sound theoretical and methodological foundation. This is provided mainly by courses during the first two semesters, preparing you for more specialized courses in your last two semesters.
The program includes a mandatory Project Studies module that provides you with hands-on experience in a practical, interdisciplinary environment.
All students spend at least a short period abroad as part of their degree. This gives you an intercultural sensitivity that will greatly benefit you as a manager.