TUM grants honor titles to Prof. Stefan J. Reichelstein, Ph.D., and Prof. Dr. Florian Bauer

On a special event held at the Technical University of Munich (TUM) yesterday, Prof. Stefan J. Reichelstein, Ph.D., and Prof. Dr. Florian Bauer were awarded honorary professor titles by the university.

The ceremony was opened by TUM School of Management’s dean, Prof. Dr. Gunther Friedl. Afterwards, TUM’s president Prof. Dr. Dr. h.c. mult. Wolfgang A. Herrmann welcomed the guests and held an interesting speech emphasizing the development and achievements of TUM School of Management. Subsequently, Prof. Friedl gave the laudatory speech honoring  Prof. Reichelstein before he was awarded the title “TUM Distinguished Affiliate Professor“. After the laudatory speech given by Prof. Dr. Joachim Henkel for Prof. Bauer he was appointed the position of honorary professor.

Prof. Stefan J. Reichelstein is internationally renowned for his research at the intersection of management accounting and economics. Much of his work dealt with issues of cost and profitability analysis, decentralization, internal pricing and performance measurement. He has recently studied the cost competitiveness of low-carbon energy solutions with a particular focus on photovoltaic solar energy and carbon capture from fossil power plants.

As a board member of Vocatus, a prominent researcher and holder of an extremely popular seminar on Behavioral Pricing at TUM School of Management, Prof. Bauer has garnered a reputation throughout his 4 years of involvement with the university and earned his honorary professor status despite the harsh requirements imposed. Vocatus is an innovative consulting firm which was founded in 1999 by Prof. Dr. Florian Bauer and two former colleagues. He studied Psychology and Economics at the TU Darmstadt, MIT and Harvard and is specialized in buying decision, customer satisfaction and price optimization.

After the official event a reception was held at Audimax’s Foyer.


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