Think - Understand - Manage

Courage for the Future

TUM Talk in Heilbronn

The Corona pandemic has confronted the world community with cross-border challenges of historic proportions. The Benchmark is being recalibrated and the future rewritten. This global caesura has exposed some of the world’s weaknesses, but also revealed new development potential for society and enormous opportunities for the sustainable strengthening of Germany as a hub for knowledge and business.

Never waste a crisis – a maxim of former US President Barack Obama that we should adopt!

To seize the opportunities after the crisis and vigorously advance the digital transformation requires politics’ unconditional courage for the new, the creative power of universities, the agility of the economy and a responsible society as a viable foundation for a joint approach to innovation.

But how can the challenges of digital transformation and agile leadership be defined more precisely? And how can employees meet all of these requirements?

With the support of the Dieter Schwarz Foundation, the TUM School of Management at TUM Campus Heilbronn has created the opportunity to conduct targeted research into the management of digital transformation and that of family enterprises, thereby strengthening Germany’s economic backbone.

Think – Understand – Manage:
“Digital Transformation and New Leadership”

This is the motto under which the Technical University of Munich in Heilbronn presents this TUM Talk.

The Corona situation does not make it easy for any of us to maintain contacts, to engage in a constructive and captivating dialogue nor to discuss and tackle tasks, challenges and problems in direct collaboration.

The TUM Talk in Heilbronn was intended to do just that, together and up close, with the Technical University of Munich onsite. And it should and will do so – within the bounds of possibility.

The format will take place live as a hybrid event on September 17, 2020 in Heilbronn – in the auditorium on campus and online.

Together with our panelists, we will discuss the two exciting topics of “Digital Transformation” and “New Leadership”.

We look forward to your participation, whether onsite or online, and ask for your understanding that due to hygiene rules and regulations we are only allowed to welcome a small group of guests into the auditorium.

Your Hosts

Prof. Dr. Thomas F. Hofmann

President of the Technical University of Munich

Prof. Dr. Hans-Joachim Bungartz

Dean of the Informatics Department at TUM

Prof. Dr. Gunther Friedl

Dean of the TUM School of Management

Prof. Dr. Helmut Krcmar

Founding Dean and Delegate Officer of the President – TUM Campus Heilbronn

Since 2019, Prof. Hofmann (* 1968) has been president of the Technical University of Munich. In his research, he explores the screening, identification and quantification of organoleptic, bioactive and techno functional natural products in foodstuffs and raw materials of vegetable origin. He is also interested in the metabolism and structure-activity relationships of these compounds.

Following his studies in food chemistry at the University of Erlangen-Nuremberg, Prof. Hofmann obtained his doctorate (1995) and completed his postdoctoral studies (1998) in the Chemistry Department of TUM. In 1998, he was appointed Acting Director of the German Food Chemistry Research Institute and became an elected member of the Leibniz Society. Prof. Hofmann was appointed as professor and Director of the Food Chemistry Institute at Münster University in 2002. In 2007, he returned to TUM as full professor in the newly established Chair of Food Chemistry and Molecular Sensors. Since 2007, he has been a member of the ZIEL Institute for Food and Health, and since 2015 he has been the Co-Director of the Bavarian Biomoleculare Mass Spectrometry Center (BayBioMS). He was Senior Visiting Professor of the Faculty of Science of the Chulalongkorn University in Bangkok, Thailand (2015-18). As Chairman and coordinator of an European consortium, Prof. Hofmann also successfully initiated the Knowledge and Innovation Community (KIC) ”EIT FOOD“ of the European Institute of Technology (EIT) in 2016. From 2009 to 2019 he was Senior Vice President – Research and Innovation.

Professor Bungartz (* 1963) and his team conduct research on aspects of informatics in scientific computing along the entire simulation pipeline – from modeling to numerical algorithms and their efficient parallel implementation to HPC software and data analytics. The spectrum of applications for their research ranges from fluid mechanics, plasma physics and molecular dynamics to algorithms for quantum mechanical simulations.

His studies of mathematics, informatics and economics at TUM were followed by his doctorate (1992) and post-doctoral teaching qualification (Habilitation, 1998), after which he held a professorship in mathematics in Augsburg and an informatics Chair in Stuttgart before returning to TUM in 2004. He is a member of the board of directors of the Leibniz Supercomputing Centre, a member of the advisory board of several HPC centers and institutions, speaker of the BGCE elite study program and director of the Ferienakademie Sarntal. Professor Bungartz chaired the DFG Commission for IT Infrastructure for seven years, has been Chairman of the Executive Board of the German Research and Education Network since 2011 and a member of the Steering Committee of the Council for Doctoral Education of the European University Association since 2016.

Gunther Friedl (* 1971) is Professor of Business Administration at the Technical University of Munich, where he holds the Chair of Management Accounting and is Dean of the TUM School of Management. His research interests span the fields of corporate governance and executive remuneration, performance measurement, company valuation and patent evaluation. He studied physics at TUM and business management at the Ludwig Maximilian University of Munich (LMU). He completed his doctoral studies at the LMU in 2000 and obtained his postdoctoral teaching qualification in 2004. He then moved to Johannes Gutenberg University Mainz, where he was Professor of Business Administration and held the Chair of Management Accounting until 2007. Research and teaching assignments have taken him to Stanford University and the Warsaw School of Economics.

Gunther Friedl has authored and co-authored several books on cost accounting and management accounting. His research has been published in the European Journal of Operation Research, OR Spectrum, Research Policy and the Schmalenbach Business Review, among others. He has been awarded numerous prizes for his work, including the Best Textbook Award presented by the German Academic Association for Business Research (VHB) and a number of best teaching awards. His studies on the topic of executive remuneration are regularly profiled in Handelsblatt, the Financial Times, the Frankfurter Allgemeine Zeitung, The Huffington Post and the German broadcasters ARD and ZDF.

Prof. Krcmar (* 1954) holds the Chair of Information Systems at the Department of Informatics, where he conducts research in the fields of digital transformation, information and knowledge management, platform-based ecosystems, management of IT-based services, e-government and computer-supported collaboration.

After studying business administration in Saarbrücken, he went on to receive his doctorate there in 1983. Later, he worked as a post-doctoral fellow at the IBM Los Angeles Scientific Center and as an assistant professor (Leonard Stern Graduate School of Business, New York University, and Baruch College, City University of New York). From 1987 to 2002, he held the Chair of Business Informatics at the University of Hohenheim, Stuttgart, and served as Dean of the Department of Economics and Social Sciences from 2000 to 2002. He was appointed to his position at TUM in 2002 and is also a faculty member of the TUM School of Management. He served as Dean of the TUM Department of Informatics from 2010 to 2013. Since 2003, he has been Academic Director of the SAP University Competence Center@TUM. In July 2018, he was elected Vice Dean of the TUM School of Management and Founding Dean of the TUM Campus Heilbronn. He is speaker of the board of directors of fortiss gGmbH

Your Panelists

Digital Transformation 

Prof. Dr. Dr. Ann-Kristin Achleitner
Professor for Entrepreneurial Finance, Technical University of Munich

Steffen Boll
Managing Partner of csi entwicklungstechnik

Dr. Wieland Holfelder
Vice President Engineering & Site Lead Engineering Center Munich, Google Germany

Dr. Thomas Olemotz
CEO of Bechtle

Rolf Schumann
Chief Digital Officer, Schwarz Group

Gabriele Sommer
Head of the Human Resources, TÜV SÜD


New Leadership 

Robert Friedmann
Chairman of the Board of Directors of the Würth Group

Thessa von Hülsen
Head of HR Strategy, Frameworks and Group Services, Deutsche Börse Group

Prof. Klaus Josef Lutz
CEO of BayWa

Prof. Dr. Claudia Peus
TUM Senior Vice President Talent Management & Diversity and Director TUM Institute for Life Long Learning

Thomas R. Villinger
Managing Director and co-founder ZFHN Zukunftsfonds Heilbronn


On site
6:00 PMArrival of guests, reception
On site & online
7:00 PMWelcome by Prof. Dr. Bungartz and Prof. Dr. Friedl
7:15 PMPanel discussion Digital Transformation with questions and suggestions from the audience and via live chat*
8:15 PMPanel discussion New Leadership with questions and suggestions from the audience and via live chat*
9:15 PMConclusion by Prof. Dr. Krcmar, Founding Dean and Delegate Officer of the President – TUM Campus Heilbronn
approx. 9:30 PMEnd of the event and the live stream*
*Access information to our live platform and live chat will be sent to you with your personal registration confirmation.

Safety first

Registration, Attendance Regulation and Online Concept

The current situation continues to severely restrict meeting in person. We therefore ask for your understanding that we must comply with the hygiene and distance regulations for the venue and are therefore only allowed to admit a very limited number of guests directly to the event.

Of course, we have incorporated all regulations into the concept of the TUM Talk in Heilbronn and make sure that they are strictly adhered to. The allocation of the few available seats will be made after receipt of the registrations according to the principle of “first come, first serve”.

Download hygiene concept (in German)

However, in order to enable a large number of interested representatives from business, administration and institutions, the Friends of the Technical University of Munich and the TUM Campus Heilbronn to participate in this event, we will offer the TUM Talk in Heilbronn as a live event via an online platform. On this platform, you will be able to follow the live stream and actively participate in the live chat.

We will send you the access data and access regulations after your registration.

We are looking forward to the hybrid event and your active participation.

Directions: How to Reach the Auditorium by Car

Navigation address to the parking garage “Bildungscampus Mitte”:
74076 Heilbronn

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information for the daily press

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Press kit in german

Press kit in english

press photos

Photo credit: Prof. Hofmann: A. Eckert / TUM; Prof. Bungartz: A. Eckert u. A. Heddergott / TUM; Prof. Friedl: A.Heddergott / TUM; Robert Friedmann: Frank Blümler