Think - Understand - Manage

Courage for the Future

TUM Talk in Heilbronn

Think – Understand – Manage:
‘Family Enterprises in Transition’

Dear Sir or Madam,

We have been dealing with the coronavirus for more than a year now. Since then, it has turned our lives, our society, the economy and education systems upside down. We have had to rethink and master unprecedented situations. But every crisis always brings opportunities. That is why we need to combine valuable impulses from science with practical experience in order to create sustainable business models.

I therefore cordially invite you to join me and several inspiring industry representatives on October 20, 2021, at 6:00 p.m. for a discussion on “Family Businesses in Transition”.

At the TUM Campus Heilbronn, the Global Center for Family Enterprise with its director Prof. Dr. Miriam Bird will shed light on current and forward-looking issues from the perspective of family businesses. In the midst of the Heilbronn-Franken region, TUM is thus supporting the future viability of the numerous family-run and medium-sized companies.

I look forward to your participation.

Yours sincerely,


Thomas F. Hofmann

President of the Technical University of Munich

Global Center for Family Enterprise (GCFE)

The Global Center for Family Enterprise (GCFE) with its director Prof. Miriam Bird focuses on the interplay between “family” and “enterprise”. The research focuses on strategy, innovation, intergenerational entrepreneurship and governance in family enterprises. Its largely evidence-based research follows an interdisciplinary approach to shed light on as many perspectives as possible (e.g. psychological, sociological, economic and legal). The aim is to explore relevant topics, achieve academic excellence and, in addition, to create new knowledge, and disseminate it.

Your Hosts

Prof. Dr. Thomas F. Hofmann

President of the Technical University of Munich

Prof. Dr. Hans-Joachim Bungartz

Dean of the Informatics Department at TUM

Prof. Dr. Gunther Friedl

Dean of the TUM School of Management

Prof. Dr. Helmut Krcmar

Founding Dean and Delegate Officer of the President – TUM Campus Heilbronn

Since 2019, Prof. Hofmann (* 1968) has been president of the Technical University of Munich. In his research, he explores the screening, identification and quantification of organoleptic, bioactive and techno functional natural products in foodstuffs and raw materials of vegetable origin. He is also interested in the metabolism and structure-activity relationships of these compounds.

Following his studies in food chemistry at the University of Erlangen-Nuremberg, Prof. Hofmann obtained his doctorate (1995) and completed his postdoctoral studies (1998) in the Chemistry Department of TUM. In 1998, he was appointed Acting Director of the German Food Chemistry Research Institute and became an elected member of the Leibniz Society. Prof. Hofmann was appointed as professor and Director of the Food Chemistry Institute at Münster University in 2002. In 2007, he returned to TUM as full professor in the newly established Chair of Food Chemistry and Molecular Sensors. Since 2007, he has been a member of the ZIEL Institute for Food and Health, and since 2015 he has been the Co-Director of the Bavarian Biomoleculare Mass Spectrometry Center (BayBioMS). He was Senior Visiting Professor of the Faculty of Science of the Chulalongkorn University in Bangkok, Thailand (2015-18). As Chairman and coordinator of an European consortium, Prof. Hofmann also successfully initiated the Knowledge and Innovation Community (KIC) ”EIT FOOD“ of the European Institute of Technology (EIT) in 2016. From 2009 to 2019 he was Senior Vice President – Research and Innovation.

Professor Bungartz (* 1963) and his team conduct research on aspects of informatics in scientific computing along the entire simulation pipeline – from modeling to numerical algorithms and their efficient parallel implementation to HPC software and data analytics. The spectrum of applications for their research ranges from fluid mechanics, plasma physics and molecular dynamics to algorithms for quantum mechanical simulations.

His studies of mathematics, informatics and economics at TUM were followed by his doctorate (1992) and post-doctoral teaching qualification (Habilitation, 1998), after which he held a professorship in mathematics in Augsburg and an informatics Chair in Stuttgart before returning to TUM in 2004. He is a member of the board of directors of the Leibniz Supercomputing Centre, a member of the advisory board of several HPC centers and institutions, speaker of the BGCE elite study program and director of the Ferienakademie Sarntal. Professor Bungartz chaired the DFG Commission for IT Infrastructure for seven years, has been Chairman of the Executive Board of the German Research and Education Network since 2011 and a member of the Steering Committee of the Council for Doctoral Education of the European University Association since 2016.

Gunther Friedl (* 1971) is Professor of Business Administration at the Technical University of Munich, where he holds the Chair of Management Accounting and is Dean of the TUM School of Management. His research interests span the fields of corporate governance and executive remuneration, performance measurement, company valuation and patent evaluation. He studied physics at TUM and business management at the Ludwig Maximilian University of Munich (LMU). He completed his doctoral studies at the LMU in 2000 and obtained his postdoctoral teaching qualification in 2004. He then moved to Johannes Gutenberg University Mainz, where he was Professor of Business Administration and held the Chair of Management Accounting until 2007. Research and teaching assignments have taken him to Stanford University and the Warsaw School of Economics.

Gunther Friedl has authored and co-authored several books on cost accounting and management accounting. His research has been published in the European Journal of Operation Research, OR Spectrum, Research Policy and the Schmalenbach Business Review, among others. He has been awarded numerous prizes for his work, including the Best Textbook Award presented by the German Academic Association for Business Research (VHB) and a number of best teaching awards. His studies on the topic of executive remuneration are regularly profiled in Handelsblatt, the Financial Times, the Frankfurter Allgemeine Zeitung, The Huffington Post and the German broadcasters ARD and ZDF.

Prof. Krcmar (* 1954) is a German Information Systems and Management scholar. He conducts research in the fields of digital transformation, information and knowledge management, platform-based ecosystems, management of IT-based services, e-government and computer-supported collaboration.

Helmut Krcmar studied business administration at the Universität des Saarlandes, where he later received a Ph.D. (1984). From 1987 to 2002 he held the Chair for Information Systems at the Universität Hohenheim. 2002 he was appointed to the Chair for Information Systems at TUM, which he held until 2020. Today, he leads the Krcmar Lab at the TUM Department of Informatics. In addition, he has a joint appointment to the TUM School of Management. He is Founding Dean and Delegate Officer of the President for TUM Campus Heilbronn.



Prof. Dr. Miriam Bird
Direktorin des Global Center for Family Enterprise
TUM School of Management

Kirsten Hirschmann
Geschäftsführende Gesellschafterin
Hirschmann Laborgeräte GmbH & Co. KG

Prof. Wolf Michael Nietzer
Gründungspartner und Geschäftsführer

Uwe Wagner
Vorstand Forschung und Entwicklung
Schaeffler AG


Live from the Auditorium at the Bildungscampus of the Dieter Schwarz Foundation

6:00 pmOpening and Welcome by the President of the Technical University of Munich, Prof. Dr. Thomas F. Hofmann
Keynote by Sarna Röser, Federal Chairwoman of the association DIE JUNGEN UNTERNEHMER, designated successor for the family business Karl Röser & Sohn GmbH founded in 1923, member of the management of Röser FAM GmbH & Co. KG. and start-up founder
Fact-checking with TUM School of Management Dean, Prof. Dr. Gunther Friedl
Panel discussion on: Family Businesses in Transition, moderated by the Founding Dean and Delegate Officer of the President - TUM Campus Heilbronn, Prof. Dr. Helmut Krcmar
8:15 pmClosing and farewell by the President of the Technical University of Munich, Prof. Dr. Thomas F. Hofmann

Informationen for the daily press

Press release (german) Press release (english)

Press Photos

Bildernachweis. Matt Stark photography